Online School Marketing Foundations

About this Course

Creating a great online course is only the beginning. Without a clear marketing strategy, even the best courses can struggle to attract students.
This practical, action-oriented course teaches the essential marketing foundations every online course creator needs before investing time or money in advertising. You'll learn how successful online schools attract the right learners, position their courses effectively, and build a simple, repeatable marketing system that generates enquiries and enrolments.
Through practical exercises, downloadable templates, and guided assignments, you'll create your own marketing strategy and leave with a clear action plan for growing your online school.

Course Syllabus

• 1
  Understanding Online School Marketing SCORM Package

  Learn why great courses fail without effective marketing and discover how successful online schools attract students. Understand the difference between traffic, leads, and enrolments, compare organic and paid marketing strategies, explore marketing as a complete system, and complete a marketing self-assessment exercise.

• 2
  Positioning Your Online School for Success SCORM Package

  Understand why people don't buy courses and learn how to sell transformation instead of content. Avoid common positioning mistakes, write a compelling value proposition, apply the Core Offer Statement Framework and the Before-After-Bridge Messaging Framework, and complete a practical messaging exercise.

• 3
  Choosing the Right Marketing Channels SCORM Package

  Explore an overview of marketing channels, content marketing, search engines, social media, referrals and partnerships; select the right channels for your business; and complete the Marketing Channel Selection Worksheet.

• 4
  Build Your Online School Marketing Plan Lesson

  Learn how to build an effective marketing plan for your online school by identifying your target audience, selecting the right marketing channels, creating compelling messaging, and developing strategies to attract, engage, and convert learners into paying customers.

• 5
  Course Format Selector Lesson

  A practical decision-making tool to help you choose the most suitable course format based on your learning objectives, target audience, content type, and delivery method. Use it to select a format that provides the best learning experience for your learners.

• 6
  Ideal Course Format Lesson

  A planning guide to help you identify the ideal format for your course based on your learning objectives, audience needs, content complexity, and desired learner experience. Use it to create a course that is engaging, effective, and aligned with your goals.

• 7
  LMS Decision Checklist Lesson

  A practical checklist to help you evaluate and select the right Learning Management System (LMS) based on your course requirements, budget, features, scalability, and learner experience. Use it to make an informed decision that supports your online school's long-term success.

• 8
  SCORM & Storyline Hosting Cheat Sheet Lesson

  A quick reference guide to help you understand SCORM publishing, Articulate Storyline hosting options, and LMS compatibility. Use it to choose the right publishing settings, upload your course correctly, and ensure a smooth learning experience across supported platforms.